Great article! I guess I was one of the “lucky ones” – a new, entry-level hire for in-house SEO work. Because it was so new for the company, I have been reading and reading and reading about all things SEO through top blogs like SEOmoz, Distilled, Internet Marketing Ninjas, etc. (and now I’ll be adding …
Be prepared to get slammed and inundated with tools and software in this industry. They are everywhere. Hopefully I can save you some time and energy by listing all the tools I used while running my SEO business. Create link worthy content. Infographics are a great example – you create a beautiful image representing important …
Exact keyword in URL – I remember being on page #3 in Google for “Chicago SEO” for a long time, and then one day I switched my URL from “ocean19.com/seo to “ocean19.com/chicago-seo”. BOOM! We jumped up like 20 spots with that simple change. However the case, I would love to hear more about how this …
Another obvious, but important, thing to mention is that if you are going to a meeting with a business person to ask for hundreds/thousands/tens of thousands of pounds/dollars per month, you really should be wearing a smart suit. In that time, our sales revenue has increased almost five-fold as a result of work we did …
I’ve had a client who took so long to pay me for delivered (in fact, over-delievered) services, his wife had a baby… no, she actually did, and she wasn’t pregnant when I sent the invoice. I learned my lesson the hardway, if you’re reading this – no excuses for falling into the same trap. Thanks …
Once you have your WordPress site built and live, you really need to have a professional looking design on it. One option would be to have one custom designed, which will cost hundreds of dollars/pounds. The number is huge. Now you understood the importance how important it is to be listed in local search for …
Crafting a business plan also enforces an intellectual rigour that will help test and challenge your ideas. In crafting your business plan, various questions will occur to you. How many clients do you need to get in order to meet your financial goals? How many staff members can you afford based on those goals? If …
Starting your own agency takes a lot of grit. If you believe everything you read online you can set yourself up for failure. Setting up your own business isn’t a sprint but a very long marathon. I leaned it doesn’t happen over night but keep setting your goals and moving forward and never compare yourself …
I love this question. There are ample opportunities to learn about SEO for free because of the preponderance of information available and the willingness of SEOs to share their knowledge publicly. I strongly recommend that an SEO newbie read and reread both the Google SEO Starter Guide and the SEOmoz Beginner’s Guide to SEO documents. …
My SEO company landed the business of many of the top real estate firms in Chicago simply by adding our name and link in the bottom of a small real estate agent’s website we were working with. We got this guy to page #1 for “Chicago condos” and of course, all of the big real estate firms …